• CAMPAIGNS
  • SOCIAL + DIGITAL
  • MOTION + VIDEO
  • PRINT + CATALOGUE
  • About
  • Contact

sam curcio

art direction + creative direction

  • CAMPAIGNS
  • SOCIAL + DIGITAL
  • MOTION + VIDEO
  • PRINT + CATALOGUE
  • About
  • Contact

ALDI, Seasonal Food

ALDI AUSTRALIA

“AUTUMN BITES”

Sink your teeth into Aldi’s Autumn Bites, ALDI’s Seasonal Food Magazine for Autumn. A bold, sensory-led campaign rolled out across print, digital, and social.

This edition marked a daring shift in how ALDI presents food, leaning into indulgence, raw texture, and visual intensity to create something unapologetically mouthwatering.

From juicy close-ups to sticky, cheesy details, every visual was designed to evoke a visceral craving and celebrate the messy joy of real eating. It was a bold new take on food styling for ALDI, a creative risk that paid off, elevating the brand’s seasonal storytelling and leaving a lasting impression.

CREATIVE & EXECUTION: SAM CURCIO
CREATIVE AGENCY: BMF SYDNEY FOR ALDI AUSTRALIA PHOTOGRAPHY: @HELLENEALGIE
STYLING & FOOD: @JACQUEMALOUF
GLAM: @VANESSACOLLINS
TALENT: @ZARA_FRASER

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