ALDI | The Winter Remix — Social-First Food Content

I led the push to make ALDI’s Seasonal Food Catalogue, The Winter Remix, a truly social-first campaign, transforming how the brand approached recipes, storytelling, and seasonal food inspiration online.

My focus was on driving more dynamic, snackable social content that felt modern, bold, and built for thumb-stopping engagement. From short-form recipe videos to playful, shareable visuals, I helped reposition ALDI’s seasonal food stories to thrive across social platforms.

The result was a noticeable lift in quality, consistency, and energy across ALDI’s channels setting a new benchmark for how the brand connects with audiences through food content: fresh, bold, and unmistakably social.

Creative & Execution: Sam Curcio
Creative Agency: BMF Sydney for ALDI Australia
Food & Styling: @jacquemalouf @junchenstylist @wijji
Motion Editor: @jenirohwer