BIG W | Behind the Scenes

A peek behind the curtain of the homewares campaigns I art directed and shaped with the BIG W design team.

These shoots were all about making affordable design feel stylish, accessible and inspiring. I worked closely with photographers, stylists and producers to bring the vision to life, from moodboards and set design to those little on-the-day tweaks that make a scene sing.

The BTS clips capture the energy of the set, the teamwork, and the details that don’t always make it into the final campaign but play a huge part of the story.

Credits
Photography: Jonny Valiant, Grant Harvey
Styling: Kirsten Bookallil (Stanwix Studios), Jenni Booth, Sheridan Davey, Imogen Naylor
Video & Edit: Brendan Barnes, Oli Roe (I Shot Jerry)

Production: Hogarth’s Bluedot Studios for BIG W