AUTUMN WINTER 2021

“Ways To Wear”

Big W wanted to disrupt the market with the launch of their Autumn Winter 2021 fashion collection. Featuring trend-driven garments designed locally by an in-house team, the range featured prints and designs influenced by 70s boho style.

To capture the attention of young savvy fashionistas, we created a Garden Party inspired editorial shoot. Not what you would usually find in an everyday Big W catalogue.

Big W turned high-end fashion on its head, championing affordable, easy to dress style that made women of all shapes and sizes look and feel good at affordable prices.

Photography CARA O’DOWD

Styling CHARLOTTE STOKES

Creative Direction SAM CURCIO in collaboration with BLUE DOT Studios