Big W – Seasonal Holiday Campaigns
A collection of festive shoots spanning Christmas, Easter and Halloween, each capturing a different side of Big W’s playful, family-first world.

I handled on-set art direction, set design and prop styling, and co-produced alongside Big W’s design team and Hogarth to help lock in talent, locations and production details.

A true mix of colour, creativity and seasonal storytelling brought to life across print, digital and social.