BIG W Toy Squad | Toy Testers Social Campaign
A social first campaign built around BIG W’s Toy Mania event, putting the latest toys in front of the most demanding critics - kids themselves.

I worked on-set as lead art director, executing sets, styling, lighting, direction, and post-editing to help turn raw concepts into lively, authentic content.

In collaboration with the BIG W design team, Hogarth (WPP), and under the direction of Daniel Fenech (with styling by Lydia Jane Saunders, and photography from Dave Wheeler & Sally Griffiths), we brought these toy stories to life.