A closer look at the creative process behind BIG W’s large-scale homeware motion campaigns. From full set builds and lighting to styling, props, and talent.

I led the on-set art direction and execution, overseeing set design and visual continuity across each shoot, while collaborating closely with BIG W’s design team to bring these mega seasonal campaigns to life.

Video: Oli Roe, I Shot Jerry
Photography: Grant Harvey + Johnny Valiant
Styling: Kirsten Bookallil Stanwix Studios, Jenni Booth, Sheriden Davey