Big W – Lifestyle Campaigns
A mix of lifestyle shoots across home, fashion and seasonal moments for Big W.

I handled on-set art direction, set design and prop styling, and co-produced alongside Big W’s design team and production partner Hogarth to help lock in talent, locations and production details. Each shoot brought the brand’s everyday stories to life with warmth, colour and an unmistakably Australian feel.

Art Direction Sam Curcio
Photography:
• Dave Wheeler
• Steve Baccon
• Corrie Bond
• Jason Ierace
• Grant Harvey

Styling
• Kirsten Bookallil
• Imogen Naylor
• Jenni Booth
• Lydia Jane Saunders