BIG W | Video + Motion
A collection of motion content created for BIG W.
I collaborated with the BIG W design team on ideation and concepts, then led the creative execution — overseeing on-set art direction, set design, prop styling, and production. I co-produced alongside BIG W and production partner Hogarth, managing talent, locations, and all production details.

Film Director: Daniel Fenech
Fashion Styling: Jac Shaw
Art Department: Imogen Naylor
In collaboration with BIG W Design Team + Hogarth WPP