ALDI | The Winter Remix

I had the pleasure of working on ALDI’s Seasonal Food Magazine for Winter, The Winter Remix—a fully integrated campaign spanning print, digital, and social.

This edition marked a fresh take on food for ALDI, shifting the perspective on how winter recipes are approached, styled, and presented. We reimagined familiar flavours with bold twists, unexpected pairings, and modern creativity—pushing the boundaries of comfort food and turning tradition on its head.

A big part of my role was ensuring the campaign leaned harder into social. I drove the push for more dynamic, snackable content designed to thrive on ALDI’s channels. From recipes to seasonal storytelling, I worked to lift the quality, energy, and shareability of their social presence, helping set a new benchmark for how ALDI showcases food: bold, exciting, and unmistakably different.

Creative & Execution: Sam Curcio
Creative Agency: BMF Sydney for ALDI Australia
Photographer: @jaye_chaffey_photography
Food & Styling: @jacquemalouf @junchenstylist @wijji
Video: Cris Cordeiro
Motion Editor: @jenirohwer