QVB, Tastes Untold

Queen Victoria Building
Food & Beverage Campaign 2019

“Tastes Untold”

Designed to evoke five ‘moods’ that showcase the array of food the QVB has to offer. This campaign was highly content driven and included a printed gift guide, signage and a series of 6 online videos. Delving deeper into the stories of some of the key venues enabled QVB to not only establish a deeper connection but also show some of their favourite venues in a new light.

Motion Team Kit Baker & Chester Buchanan
Concept, Ideation + Art Direction Sam Curcio in collaboration with Creative Director Paul Mansfield
Creative Agency Plump & Spry, Sydney