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      <image:title>CAMPAIGNS - david jones - pride and diversity</image:title>
      <image:caption>david jones - pride and diversity The piece of work I’m most proud of is my LGBTQI campaign for David Jones. It resonated with the community and the judges at Cannes, who shortlisted it for a Cannes Lion in Brand Voice &amp; Strategic Storytelling. campaign Creative Team Sam Curcio and Anni Hall Creative Director Russ Tucker film Director Alexis Ayala Stylist Jolyon Mason Make Up Chris Coonrod</image:caption>
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    <loc>https://www.samcurcio.online/print-catalogue2</loc>
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    <lastmod>2025-10-14</lastmod>
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  <url>
    <loc>https://www.samcurcio.online/about</loc>
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    <lastmod>2025-11-22</lastmod>
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      <image:title>About - Hello</image:title>
      <image:caption>I’m a Senior Creative based in Sydney, Australia, with over 15 years of experience in retail advertising. My roles have spanned creative leadership, art direction, and production, specialising in lifestyle, fashion, food, beauty, and home. I’ve led major print, digital, and social campaigns from concept to execution, collaborating with directors, designers, photographers, and stylists to create impactful work. Brands I’ve worked with include David Jones, Big W, ALDI, Queen Victoria Building, Freedom Furniture, QIC Retail Group, IGA, Woolworths, and Connor Men's Fashion. I love what I do and just enjoy creating cool stuff.</image:caption>
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